South Africa Case Study

Surviving the recesssion is difficult, thriving when you are a white owned business in South Africa and have to include a range of Black Economic Empowerment policies as well, is extraordinary. But then, the Adele Lucas promotions company is a special company. It specialises in promoting buisinesses that are run by those who have come from the most disadvantaged parts of South Africa - and have been doing this for decades, a long time before the recent political issues.

It is a fascinating story. To read the full article, by Renee Horne, click here