Kristina Dryza
Kristina is a creative thinker. She is a Lithuanian raised in Adelaide, Australia and both of these cultures have strongly influenced her approach to design and creativity. Her background is in social anthropology, political philosophy, buyer and consumer behaviour, journalism and organisational communication.
When she was 20 she won the Shell LiveWIRE award in Adelaide and became an entrepreneur. She has spent seven years in London and toured the world interviewing experts and innovators in their field to gain an insight into emerging social, cultural and consumer trends. She has conducted future-trend research and briefings for companies like the Virgin Group, British Sky Broadcasting and JWT. She has worked on future city projects in Tallinn, Stockholm, Los Angeles, San Francisco and Mumbai and written point of view articles on global urban culture, the future of the workspace and worldwide attitudes to special occasions and ideal moments.
Her future-trend work has led her to provide a vision of what Japanese department stores would be like in 2017 and taken bankers from the Netherlands on innovation and inspiration tours of London to help them create a more consumer responsive financial industry in their homeland. She created colour swatches of the future visual communication of freshness and worked with FMCG companies on new product development projects to help create iced beverages and fabric softeners.
She contributes to the David Report and also blogs for them. Kristina enjoys speaking at conferences and says Designboost is one of her favourites!
Find out more about Kristina and her work at http://www.kristinadryza.com/
Images on Kristina's pages
Images on Kristina's pages are supplied by Kristina herself. More of her images can be seen at http://www.kristinadryza.com
Latest features
Cultural differences lead to different communication use
Design, Business and Entrpreneurs in the Future
Innovation, Creativity and Change in Singapore
Introducing Kristina Dryza's Asian Feature
Kristina Dryza is a creative thinker with a difference. Her multi-cultural background in creativity and trend forecasting provides her with a unique view of the world that is particularly relevant to entrepreneurship and the WES community.
She will be providing regular features from the Far East for WES.