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FAVOUR FOR PROFIT

The World Economic Forum on Africa

WES Newsdesk-London 11th May 2012

The World Economic Forum (WEF) on Africa has come to represent a spectacle of African leaders followed by their entourage of political and business advisors cajoling some of the world’s influential people. The sweet talk and persuasion is all about investing in Africa.  This year at the WEF in Addis Ababa, Ethiopia, it was no different, African leaders campaigned for foreign investment in their respective countries and why the continent should be the preferred destination for foreign investment.  A new study by Ernst and Young indicates that investment in Africa is picking up and has almost returned to levels last seen in 2008, however the entire continent still attracts fewer investors than India and far fewer than China.  Former Nigerian Central Bank Governor, Charles Saludo said, in his experience African leaders campaigns aimed at attracting investment would have limited success.  His advice to African governments is to “Create a business-friendly environment and then get out of the way. The previous governments were going all over the world asking for foreign investors to come in.  My hypothesis was that, no, it's not a favour.  You're not going to ask them for a favour.  If it is profitable for them to come in, they will come."  Indeed the bottom line for investors is profit, but what tops the agenda at the WEF on Africa this year is “shaping Africa's transformation” in the decades ahead. Click here to read the full article.

 

 

 

 

 




 


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Click on the Newsfeeds below to find out about the latest global entrepreneurial news:

Bad for Business: Euro Crisis Has Decimated Greek Private Sector

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U.S. Stock Futures Fall, Treasuries Rise as Commodities Rebound

U.S. stock-index futures fell and Treasuries rose before a report that will probably show home prices declined. European stocks were little changed as Greek lawmakers prepared to vote on austerity measures, while commodities rebounded from a five-month low.
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APPRENTICE 2011: Entrepreneur Simon Duffy reviews episode eight

Ah bonjour mes amis! At times last night it felt like I was watching an episode of 'Allo 'Allo, but I'm assured it was definitely The Apprentice. Some of the French accents on show would even have made Steve McClaren roll his eyes.

This latest episode was basically about export. The candidates had to select a product and sell it to French retailers. Export has played a huge part in Bulldog's growth over the past 18 months, so I was intrigued by how the teams would approach this challenge.

Tom and Susan were project managers this time around and in my review of the first episode I backed both of them to make it to the final. I've been really impressed with their contributions throughout the series and I'm keeping my fingers crossed that they'll be the last ones standing.  However, there were mistakes made on each side this week that stemmed from bad preparation.

Export is the same as doing business in the UK really. You have to know your customers, your competitors and your consumers, so research is key.  We launched Bulldog overseas for the first time in January last year in Sweden and before we got to this point, my team and I spent months doing research. Months weren't available to the candidates last night, but there were some really straightforward pieces of information that would have given either team a huge advantage.

I actually found myself laughing out loud (LOLing if you like) at Melody's commitment to research despite talking to only four people. Here's a thought: it's probably not a good idea to speak to people at the Metro station about whether they'd buy a car booster seat. It's a bit like asking an elephant grazing the African bush if it would like to buy some ice skates. Nope, no to the ice skates? Are you sure I can't interest you in two pairs? Frankly, I'm surprised that more wasn't made of this in the Board room.

We found out later in The Apprentice You've Been fired that Leon had actually worked for La Redoute, the major retailer in this task, years before. This would have been even funnier than Melody's "research" if it wasn't such a ridiculous thing to forget. He should have asked that elephant.

Launching with a big retailer can give a brand huge credibility when entering a new market. When we launched in Sweden we were very lucky to do so with two of the leading retailers in the country. This acted as a real selling point for other partners. In this instance, Melody and Leon completely let Tom down.

Leon had a terrible task all round. It's fine to let a team member play to their strengths, and Melody is clearly fantastic at sales, but he just didn't contribute. His excuse that he couldn't communicate because he didn't speak French was pretty weak. Jim, for example, clearly (and I mean clearly) couldn't speak French but he got by perfectly well on Susan's team.

In the end it was Leon who was fired last night and Lord Sugar definitely made the right call. Leon was pretty much M.I.A all task so it was the right time to say au revoir.

Read Simon Duffy's other reviews from this season of The Apprentice:

APPRENTICE 2011: Entrepreneur Simon Duffy reviews episode seven

APPRENTICE 2011, Episode six: Simon Duffy reviews the 'Rubbish' task

Apprentice 2011: Simon Duffy on beauty, Susan's big mistake and that "boardroom farce"

Find out more about Bulldog Natural Grooming

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Home repossession fear 'overdone'

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US supports Lagarde to head IMF

Christine Lagarde takes a step closer to becoming the new head of the International Monetary Fund after she is backed by the US.

UK has 'Greek contingency plan'

Sir Mervyn King says that the Bank of England has a contingency plan in case Greece defaults on its debt.

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Most of the still photographs of the WES Summits were taken by Sara Haq: http://www.sarahaq.com/

Images for articles courtesy of  Kristina Dryza, Simon Harding, Naomi Conrad and Giselle Aris

Other key Images were generously provided by Image Source: http://www.imagesource.com 

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